A useful project starts with a clear problem, an agreed scope and a way to judge progress. Here is the process we use to structure a project conversation.
1. Understand the goal
Tell us what your business offers, who it serves and what you want to improve. Share your current website, store or campaign and describe the biggest obstacle. A goal such as generating qualified enquiries is more useful than a broad request for more traffic.
2. Review the starting point
Identify the assets, access, content and technical constraints involved. This can include your domain and hosting, existing pages, analytics, brand files and store platform. Access should use individual accounts with only the permissions required.
3. Agree the scope
A written proposal should name the deliverables, responsibilities, milestones, fees and review process. Confirm what is included, what depends on your input and what would need a separate quote. Advertising budgets, hosting, software subscriptions and third-party licences should be discussed separately.
4. Create and review
Work through the agreed priorities and review the output against the brief. Consolidated feedback helps avoid conflicting revisions. If the scope changes, confirm the effect on cost and timing before the additional work starts.
5. Check and hand over
For a website, review mobile layouts, content, important links, form delivery and account ownership before launch. For campaigns, check targeting, tracking, budgets and approved creative. Keep a record of what was delivered and any follow-up tasks.
6. Measure and improve
Compare results with the agreed baseline. SEO, advertising and store performance depend on competition, demand, budget and other factors, so progress should be reviewed with context. Any ongoing support or reporting arrangement should be part of the agreed scope.